David Maxwell, where the hours go
- The room's capacity numbers, from the Capacity Indicator you take before the day.
- A past client's story, in their own words.
- David Maxwell's own AI set-up on screen, and the jobs it runs.
You get your time back, then what to do with it.
David Maxwell & Seamus Fox
Sunday 21 February 2027, 9am to 1pm, Titanic Hotel Belfast. For business owners, £150 plus VAT.
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If you run a business, you may know this. Every decision comes back to you, the team waits on you, and the year starts before there is a plan for it.
David Maxwell helps owners get their time back. He hit the wall in 2022, then built an AI set-up that runs his business with him. In 22 weeks it did 22,402 hours of work for 1,056 hours of his own time.
Seamus Fox helps owners decide what that time is for. Time back on its own fills up with the same fears and habits. His work starts with what you value most.
So the morning has two halves, David Maxwell on getting the time back, then Seamus Fox on what to do with it.
We will offer five places to businesses that want to work with both of us over the next 12 months, and tell you what that involves and what it costs.
Seamus Fox and David Maxwell
Seamus Fox has worked with

David Maxwell has worked with

The room's numbers stay private. Combined figures only on the screen, never a name or a business.
Your own Capacity Indicator report, with the room's combined figures beside it.
Your answer to the cheque question, and the values behind it.
Your notes from the tasks between questions, written before you leave.
David has a real ability to challenge your thinking, ask the right questions, and bring clarity to what you truly want to create and why.
Before, I felt overwhelmed and lacked clarity in my business and health goals, leading to procrastination. Now, I'm aligned with my values, energised, and productive.
Seamus created an environment where leaders could drop the façade, think deeply, and leave with clarity and conviction.
Spin State has completely transformed how we operate. David helped us find and understand what we really want to achieve; guiding us, getting the right systems & processes in place. Now we have the clarity and structure we need to move forward with confidence.

Seamus Fox is a high performance mindset coach who works with CEOs and business owners on values, mindset and performance.
Over the last 21 years he has coached thousands of people and built several successful coaching businesses.
Seamus is a Demartini Institute trained facilitator in the application of values in business. He speaks internationally and has spoken at TEDx.
coaching.seamusfox.com
David Maxwell is the founder of Spin State. He works with business owners on their AI and on how they lead once the hours are back.
Over 25 years he has founded and grown five businesses, raised £12 million in investment, grants and debt, and was IoD Director of the Year 2022.
He wrote The Inner Path of Leadership, a book about the owner as the bottleneck. He runs every client session himself, across Northern Ireland and Ireland.
yourspinstate.com£150plus VAT
£180 including VAT at 20%
Your name and email go to both hosts, Seamus Fox and David Maxwell. Spin State Limited issues the VAT receipt.
Tickets are non-refundable.
Titanic Hotel Belfast
Queen's Road, Titanic Quarter
Belfast BT3 9DT
9am to 1pm, Titanic Hotel Belfast, Queen's Road, Belfast BT3 9DT. £150 plus VAT.